What should I track?

If you are new to action driven analytics and are unsure on what you should be tracking, then don't worry. At Calq we have a simple saying: Measure everything! The more actions you track, the more insights you can gleam from your data.

We have put together some example data models for a range of scenarios. These are a great place to start for new customers.

If you still need more help then we also offer a data modelling consultation service. Contact us to see how we can help.